Daniel de Jongh of Backlink Brothers in front of a blue brick wall

Hi, I'm Dan

A punk-turned-SEO specialist who's spent the last decade mastering the art and science of linkbuilding.

From Pints to PageRank

My journey wasn't conventional. After spending my twenties pulling pints in Central London and teaching English in Hong Kong, I stumbled into SEO around age 30 whilst building my first websites. What started as curiosity about this "majestic SEO thing" quickly became an obsession with understanding how search really works.

The Real SEO Picture

Here's what I've learned after years in the trenches: SEO isn't just about links (though they're crucial). It's a three-legged stool built on:

  • Technical foundations – lightning-fast site speed, mobile optimisation, clean code, and proper site architecture
  • Quality content – genuinely helpful, well-researched material that answers real questions
  • Authority signals – high-quality backlinks that prove your expertise to search engines

Most businesses nail one or two of these elements but struggle with the third. That's where linkbuilding becomes the missing piece that transforms good websites into search dominators.

Proven Results That Speak Volumes

Over the past 10 years, I've helped hundreds of businesses increase their organic traffic by an average of 150%. From bootstrapped startups to established enterprises, I've seen firsthand how strategic linkbuilding transforms search visibility. Whether it's helping a local construction company outrank national competitors or positioning a fintech startup as an industry authority, the fundamentals remain the same: quality links drive quality results.

Why Links Still Rule Everything

Whether you're targeting traditional Google rankings or optimising for AI search through GEO strategies, links remain the primary trust signal. They're the votes of confidence that tell search algorithms your content deserves attention. Without them, even the most technically perfect, content-rich website struggles to gain traction.

Let's Build Something Great

Ready to see what strategic linkbuilding can do for your business? I'd love to share more insights and discuss your specific challenges – connect with me on LinkedIn where I regularly share the latest SEO strategies and industry updates.

Improve your business outcomes today

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What are the benefits of backlinks?

Why does backlinking work?
1

Enhances Search Engine Rankings

Quality backlinks signal to search engines that your website is a credible and valuable resource, thereby improving your ranking position on search engine results pages (SERPs).

2

Drives Referral Traffic

Backlinks from high-traffic, authoritative sites can direct targeted and relevant visitors to your website, increasing overall traffic and potential conversions.

3

Improves Domain Authority

Consistent acquisition of high-quality backlinks can increase your domain authority score, enhancing your site's credibility and trustworthiness in the eyes of search engines.

4

Boosts Brand Visibility

Exposure on authoritative websites not only brings in direct traffic but also expands your brand's visibility to new audiences, elevating your brand recognition and reputation.

5

Facilitates Faster Indexing

Backlinks from established websites help search engine bots find and index your site more quickly, leading to faster updates in search engine databases.

6

Expands Business Networks

Engaging with other websites for backlink opportunities fosters relationships with industry partners, opening up potential for collaboration and growth.

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